Unlike a typical banking environment, the offices for ICICI have been all about adding a splash of color, creating fun-motivational collaboration zones and making the whole work floor vibrant. Across the country, we have designed and delivered numerous offices for ICICI and the common deliverable has been to strike a balance between sophistication and creativity. As a brand’s holistic approach that considers the diversity and well-being, the spatial branding too communicates the same ethos. Marrying the physical elements of interiors and studying the material pallets, each office resonates a theme and is in sync with the overall look and feel.